Language
Users visiting a website will take away the most information when they understand it, this is why it's important to have simple, meaningful, non-complex writing on webpages that is inclusive to all.
Our writing should have the readability level of grade 7 or lower. The lower the readability level, the more inclusive the content is.
DO
- Use simple words
- Write short sentences
- Organize and group content appropriately
- Explain any acronym on first reference or use
<abbr>tags
DONT
- Use uncommon words
- Write complex, run-on sentences
- Use filler words (meaningless words that take up space)
- Use jargon or slang